relationship_economics_book

 

Enhancing Your Online Return on Influence™

If 2009 was about this shiny, sexy new toy called social networking, 2010 and beyond has to be about ROI from your online efforts.  Social media in many ways is reinventing ROI to return on influence, impact and integration.

Whether you use social media to strengthen your brand, drive marketing efficiency, or increase sales, here are six (6) best practices to enhance your online return on influence – see the sidebar section for tactical suggestions.

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Here is a Novel Idea: Strategic Relationship On-Boarding…

You’ve heard the old adage that people don’t leave jobs, they leave managers.  I wonder, during employment, how or what do people learn about how their company builds and values relationships? We teach new hires all about our company, products, services, maybe even competitive landscape and key market trends, yet seldom do we help employees understand how to build strategic relationships within as well as external to our company!  I’ve seen both formal and informal mentoring programs that are world-class in every aspect of their design, development and delivery, yet are missing this crucial component.

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