Applying Adaptive Innovation™ to Your Revenue Growth

There are three fundamental components of revenue growth:

  • The Gradient or slope of growth;
  • The Torque or speed of growth; and
  • The Fuel Efficiency or Profitability of growth.

As you can imagine, there are multiple scenarios in which an organization’s actions (or lack thereof) can contribute to its positive or negative direction.  One, which is particularly perplexing, is the misguided correlation between product or service line extension and innovation. Let me explain:

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