There are many great attributes of corporate brands that we can adopt in developing a personal Brand. If you have worked on building your personal Brand, you will find it difficult to compete in an ever increasing crowded market. No matter your station in life, it is imperative to have a personal Brand that uniquely describes who you are. Not a resume, or a Linkedin profile, but a branding statement that separates you from everyone else.
As consumers, we are selective in companies we choose to do business with, based on their Brand reputation. Why then would employers or potential customers of ours, not have that same line of thinking?
Successful brands are ABLE….they have characteristics that end in the letters a-b-l-e.
- Successful brands are Memorable, because they are interesting. We are drawn to them because they are unique and different. If you have ever been to a Cirque du Soleil show you will have a tough time forgetting what it was all about, and a difficult time describing what you experienced. Their success has translated into annual revenues of $800 million. What have you done recently that makes your Brand memorable? Learn More »