It’s Greek to Me

By Pamela A. Scott

Yesterday I sat through a 45-minute presentation where I understood next to nothing. The guy might as well have been speaking Greek, which I don’t understand.

I was supposed to walk away from the presentation understanding what his business does and what his business model is. Didn’t happen.

When we write or talk to others about our business, we talk from what we know and understand. We throw in technical terms and acronyms. We assume our reader or listener follows us.

Doesn’t happen. Learn More »

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