Learn to Be a Wise Ass…

By Jeff Justice, CSP

DonkeyBy this I mean a smart donkey! There’s a story about a farmer whose donkey fell into an abandoned dry well. Because it would cost too much to haul the donkey out, he decided to just fill it up with dirt, burying the animal and, at the same time, making sure such an event would never happen again.

But the donkey had other ideas about his fate. When the first shovelful of dirt hit his back, he shrugged his shoulders and shook it off. He did the same until a pile of fresh dirt lay at his feet — then he stepped up. Once the farmer realized what was happening was doing, he began shoveling with the goal of rescuing his donkey. It kept shrugging off the dirt and stepping up until it rose above its circumstances!

Another story about a donkey has really helped me. A farmer’s donkey did just about all the work on his farm. One day, a storm came up. The donkey was hit by a lightning bolt and died. A neighbor said, “That’s got to be the worst thing that has ever happened here.” The farmer said, “We’ll see….” Learn More »

Enhancing Your Online Return on Influence™

If 2009 was about this shiny, sexy new toy called social networking, 2010 and beyond has to be about ROI from your online efforts.  Social media in many ways is reinventing ROI to return on influence, impact and integration.

Whether you use social media to strengthen your brand, drive marketing efficiency, or increase sales, here are six (6) best practices to enhance your online return on influence – see the sidebar section for tactical suggestions.

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Here is a Novel Idea: Strategic Relationship On-Boarding…

You’ve heard the old adage that people don’t leave jobs, they leave managers.  I wonder, during employment, how or what do people learn about how their company builds and values relationships? We teach new hires all about our company, products, services, maybe even competitive landscape and key market trends, yet seldom do we help employees understand how to build strategic relationships within as well as external to our company!  I’ve seen both formal and informal mentoring programs that are world-class in every aspect of their design, development and delivery, yet are missing this crucial component.

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