Your PMP Project Manager Value Proposition

by Lakecia Carter, PMP

Building ValueWhen was the last time you visited your value proposition as a PMP project manager? It is more important than ever to be strategic when positioning yourself for success. It is up to you to stay on top of your game! Here are some basic questions that will help you define or refine your value proposition:

Who are your customers and what do they need? Understanding your stakeholders and their main interests is critical to your success as a manager. It is dangerous to be so focused on doing things a certain way, that you lose your customers in the process. Know when to take off the consultant hat, and put on the student hat. The time will come when they need you to direct them. Their needs come first.

What do you have to offer them? Knowing your unique value and what you bring to the table is the best place to start. Reflect on your strengths and talents and refine as you go. Gone are the days of cookie cutter project management and PMs. Show people what you can do differently than what they have experienced before. There has to be something they remember about you. What is it?

How will you deliver on your promise? Someone said “Actions speak louder than words” and I say “Results speak”. Elaborate plans and documentation is meaningless without well-executed delivery. Trust is built over time when you deliver on what you promised. Make sure you have the necessary processes and tools to manage effectively and efficiently. Most importantly, your team and partners need to be positioned for success.

As with any successful brand, you recognize it from a phrase or a symbol. You are your brand. When someone hears your name, they should be able to make a connection to value. Your value proposition will become a value position in the minds of those you serve!

If you found these tips from Lakecia Carter, PMP of value and are a PMP looking to earn PMI PDUs, you might be interested in her self-paced, downloadable courses at

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