The Cutting Edge of Authenticity and Building Relationships

By David Ryback, Ph.D.

We have to dig deep to nurture those skills that makes us more relevant and even indispensable to the organization for which we work. But how do we accomplish this? First, we must pay more attention to the subtext of what’s being communicated, to become more aware within the business context, and second, we must build the best of what makes us unique so that we can’t easily be replaced. Personal authenticity is a major component.

Authenticity has been integral to improved communication and leadership in world of business for the past decade. The path to authenticity is guided by good intentions – truly caring about the welfare of those with whom you work on a daily basis, being aware of their feelings, and communicating your own with honesty and integrity. It’s all about relationships – being sensible about the people around you and knowing the feelings that underlie the communications necessary to keep a successful operation flowing smoothly.

The range of benefits of this type of awareness is broad – from engaging others with authenticity to making rapid business decisions from the gut and brain rather than losing opportunities by spending time overanalyzing without using the benefit of fast-acting emotions. Business interactions, whether they be in the areas of management, sales, production, or negotiations – in other words, any person-to-person communication – are best when done with a sense of authenticity. This natural stance says to the associate, customer, even line worker: “I speak from my heart, with passion. What I say is worth your time because I share with you what really matters to me, and it will matter to you too.”


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