How to Maintain Your Business Relationships

by Ron Shapiro,

As we step into this year, make a plan for building and developing strong business relationships. While looking forward we don’t want to lose sight of the relationships that we have built over the years so let’s take a closer look at some strategies for maintaining those business relationships.

5 Tips for Maintaining Relationships

  1. Do yourself a huge favor. Write down the name of every business relationship you want to maintain this year. We can guarantee you that if you don’t write down names, you’ll get to the end of the year and have completely forgotten several people on the list.
  2. Be a listener. Previously, we covered the importance of listening to other people. It turns out that it’s a great way to maintain business relationships, too. recommends listening as a key strategy to maintaining business relationships. When you listen, you know the right questions to ask a person, which everyone appreciates.
  3. Create an ‘Editorial Calendar’ for sending out emails, making phone calls, and touching base with the contacts on your list. When you plan out time for calling a business contact, it’s much more likely to happen. Also, you’ll avoid that awkward feeling of calling up for a favor when you haven’t even spoken to the person in 11 months.
  4. Though the editorial calendar is important, you don’t want to be robotic (which won’t happen anyways if you’re following the tip about listening). Make your correspondence unique. It’s fine to send out a monthly newsletter – just don’t assume that it takes the place of maintaining a relationship. When it comes to relationships with the customers and colleagues that are important to you, form letters and mass emails won’t cut it. Reach out on a personal level to the people on your list this year.
  5. Lastly, don’t be objective-oriented. If you’re always thinking, “What am I getting out of this relationship?” then you’ll give up on half of them before the year is out. You might invest yourself in a relationship for 8 months – or years – before it’s of any practical “business use” to you. Don’t give up. The payoff will come with time – often in the most unexpected way. And, if not? Well… sometimes a relationship is its own reward!

What do you plan on doing to maintain your business relationships this year?

If you found these tips from Ron Shapiro of value and are a PMP looking to earn PMI PDUs, you might be interested in his self-paced, downloadable courses at


Are you running out of steam as a PMP Project Manager? Download our FREE course “4 Ways to Stay Energized as a PMP Project Manager” and get yourself motivated again! This 1 Category A PDU course will teach you 4 things you can start doing today that will recharge your PMP Project Manager batteries and keep your career climbing. can help you maintain your PMP Certification whether you need one PMP PDU or 60 PMP PDUs. Try 1 PMP PDU for FREE and see how easy it is to Earn n’ Learn™ while in your car, in your office, by the pool, or on the road! 1 PDU – a $37 Value for FREE!

Leave a reply

PMI Logo1 Powered by, Inc. | Copyright © 2007 - 2018,, Inc. All rights reserved worldwide.

"PMBOK, PMI, PMP and REP" are trademarks, service marks or certification marks of the Project Management Institute Inc. Inc. | 3500 Lenox Road, Suite 1500 | Atlanta, GA 30326 | 404-815-4644