By Mac M. Martirossian, CPA
How many times have you stayed at a hotel and walked up to a boring and character-less coffee station? You yawn as you grab a cup of coffee and get frustrated with where to drop your used stirrer and empty sugar packets. Who could possibly improve this scene and make it a “point of differentiation” and a source of conversation and promotion?
On a recent visit to the Epic Hotel in Miami, the creative folks at Kimpton Hotels have completely re-invented the way to present something as dull, mundane and ordinary as free morning coffee.
Even the sign for identifying the milk containers was replaced with a snorkel mask with “whole” and “skim” written on each goggle. The morning coffee bar had become the “water cooler” for hotel guests to gather, meet and take photos.
Innovating is difficult to do, because it takes enormous energy and thought. When done right, it is priceless.
As consumers of services or products, we LOVE creativity and as producers, more often than not, we stand back and wait for someone else to take action….and then we say “Why couldn’t I have thought of that?”
Here are some points to consider: (more…)
