How much ‘spin’ do you put on bad news?

By Jennifer Bridges

When you hear the term ‘spin’ in the Press it means that somebody is causing others to have a particular bias toward an issue or to influence in a certain direction. It is also generally met with a certain degree of skepticism.

Since part of the job of a Project Manager is to deliver bad news early and often, is there a place for ‘spin’ when it comes to delivering such news? What types of spin have you experienced from team members, or seen others deliver, and what are the pros and cons of delivering bad news in such a way?


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